The Rosie: NICU

Client
The Rosie Hospital, Cambridge

Overview

NICU shares the stories of three families from the East of England, whose lives have been transformed thanks to the Neonatal Intensive Care Unit (NICU) at The Rosie Hospital.

“It provides an excellent insight into life on the unit. I hope that it will inspire people to support the unit’s fundraising activities.”

Dr Wilf Kelsall, Consultant Neonatologist at the Rosie Hospital and film participant

Aims

The film was commissioned by The Rosie as a tribute to the staff, parents and babies of the Neonatal Intensive Care Unit. The film was also made as a thank you to the many donors and fundraisers who have supported the facility.

Impact

  • It’s release coincided with Her Majesty The Queen’s visit to open the facility following a £30 million expansion
  • It is shown to new parents whose babies are being cared for at the NICU.
  • The film was widely distributed online
  • It helped to raise awareness of the vital work the unit provides to families across the East of England.