This week we spoke to John Kinnear from the Family Holiday Association about his experience of working with us. For the Family Holiday Association, the collaborative and holistic approach of See Change Films not only helped to create authentic and engaging films but also gave their clients a valuable experience in filmmaking, and the chance to express their thoughts and feelings.
John is the Programme Manager at the Family Holiday Association, a charity which supports families facing tough challenges by providing them a day out or a short break at the seaside. The Family Holiday Association commissioned us to train a group of families in filmmaking, and to produce four short documentaries about the benefits of spending time away together. Learn more from John about how our training works, how families benefitted from it, and the quality of the final films.
How did you hear about us?
We first heard of See Change Films through Jonty Perchard from Families Forward at the Royal Borough of Kensington and Chelsea. Instead of a film crew parachuting in to shoot the experience, he suggested working with See Change Films who would train the families to film their own experiences. This approach was really appealing to us, allowing us to produce something that would be more authentic with tangible outcomes - for us in terms of our communications but also for the families who would learn new skills.
So, during Easter this year we went to Hastings with Families Forward, See Change Films and a number of families. It was a wonderful experience, the weather was perfect and the families really enjoyed it.
What was different about See Change Films’ approach?
What really stood out was how See Change Films engaged with us as an organisation. They worked hard to really understand our ethos, how we work and why. They worked closely with us to ensure we were happy with the approach they were taking with the project and it felt like a real collaboration. It could have been that See Change Films simply turned up to do the filming without really building the relationships with families. However, because of their approach, they felt like part of the group that went to Hastings rather than a team who’d turned up just to make a film.
The fact that the films were made by the families themselves gives them a real authenticity. It was also great to see how, in learning to make films, the families’ communications improved and the young people noticeably grew in confidence. By the end of the trip they had learnt new skills and produced films they could be really proud of.
For the Family Holiday Association, what did it mean to have the families themselves making the films?
Nine out of ten times we don’t get to see the families enjoying their breaks. It’s really gratifying to see the impact getting away from everyday life can have on the families we work with. The fact that the families produced these final films is brilliant for us as an organisation.
Previously we’ve hired photographers to take shots of families on their holidays. These images are great but we’re moving more towards user generated content and getting families to share their holiday snaps. We’ve learned things from See Change Films’ approach to content that will help us take this approach forward.
What did you think of the finished films? How have they helped you to communicate the work you do?
The films really add to the way we tell our story. They are funny and engaging but they also pull an emotional punch. The final product fitted the brief and we are really pleased with them. We’ll be using these films in presentations and on our website.
What was the experience of working with See Change Films like?
It was really great working with See Change Films. They work hard to understand our needs as a client and to build genuine relationships with the families and individuals they work with. Their immersive approach does, of course, present challenges as it is more time consuming but the extra time they spend nurturing the talents of the trainees really works and it shows in the work that is produced.